The Insightful Coach
Fiona Flemington, founder of The Insightful Coach, was seeking to refresh her identity and website after relocating from Liverpool to the Scottish Highlands, an update that would authentically reflect the knowledge and insights she offers her clients.
Brand identity, website design and build, corporate stationery.
To reflect Fiona’s approach to leadership consultancy, we developed an owl marque and paired it with a strapline; ‘Wisdom. Clarity. Leadership.’ serving as a visual and verbal identity representing insight, focus, and purposeful guidance, key elements of the brand.
It has been an absolute pleasure to work with Susi over the past five months on the design of my new identity, along with the content and build of my new website. Susi is incredibly talented and has guided me through the process from start to finish, so the end product represents me, what I do and how I do it. Susi has been hugely supportive and I would recommend her without hesitation to anyone looking to freshen up their business.
Fiona Flemington, The Insightful Coach
When designing the website, it was important to capture the brand’s focus on wisdom and clarity by emphasising white space, clean typography, and the signature colour palette. The navigation is kept simple and intuitive, making key sections easy to find, while a fully responsive design ensures the site looks clear and polished on both mobile and desktop.
Perception Insights
Rebecca Maxwell, owner of Perception Insights, relocated to Scotland from New York and saw it as the perfect opportunity to re-establish her brand with a fresh new identity and a modern, purpose-driven website.
