Simon Hoten 360

Simon Hoten, a London-based yoga teacher, wanted to refresh his brand and website to reflect a new direction, shifting his focus toward private one-to-one clients as he redefined the future of his practice.

Naming, brand identity, website design and build, copy, visual guidelines, brand collateral.

Close-up of two people meditating in a seated position with their hands in a mudra gesture, overlaid with a transparent interlocking circle logo.

The new logo features overlapping circles that symbolise balance, unity, and Simon’s whole-person approach to teaching. The open orange ring conveys energy and transformation, while the solid grey circle represents calm and grounding, a visual reflection of Simon’s integrated practice of yoga, meditation, and therapy.

Stylized logo of two interlocking circles—one orange and one gray—on a dark purple background with the text "SIMON HOTEN 360" and the tagline "YOGA | MEDITATION | YOGA THERAPY" below.
Stylized logo of two interlocking circles—one orange and one gray—on a light purple background with the text "SIMON HOTEN 360" and the tagline "YOGA | MEDITATION | YOGA THERAPY" below.
Tablet placed on a leather cushion showing a yoga website with an image of a woman practicing yoga under the guidance of a male instructor, surrounded by a cozy interior.

I am delighted with my new brand identity and website Susi created for my business. She took the time to truly understand my business, communicated clearly throughout, and made the whole process enjoyable. I would absolutely recommend her to anyone looking for exceptional design and branding work.


Simon Hoten, Founder Simon Hoten 360

Partial ipad screen showing home page of Simon Hoten 360 website with the words 'MOVEMENT - STILLNESS - WHOLENESS' over the top of an image
Mobile phone showing web page. Man with his hand in prayer position overlaid with overlapping circles and text 'Simon Hoten 360 Yoga | Meditation | Yoga Therapy.
Close-up of a person's hands placed firmly on a cork yoga mat with alignment markings. The person is wearing a long-sleeved, ribbed shirt and several rings and bracelets. The mat is placed on a wooden floor, partially in sunlight.
Yoga block, bolster, eye pillow and blanket in natural fibres on a pale background. Branded with the Simon Hoten overlapping cirlces in gold and biege.
Close up of branded yoga blanket. Brand is the Simon Hoten overlapping cirlces in gold and biege.
A smiling woman with curly hair sits on a wooden chair in the sunlight, wearing a white tshirt with the two overlapping circles of the Simon Hoten logo and the words "MOVEMENT - STILLNESS - WHOLENESS' printed underneath.

The Insightful Coach

Fiona Flemington, founder of The Insightful Coach, was seeking to refresh her identity and website after relocating from Liverpool to the Scottish Highlands, an update that would authentically reflect the knowledge and insights she offers her clients.
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The Insightful Coach