Perception Insights

Rebecca Maxwell, owner of Perception Insights, relocated to Scotland from New York and saw it as the perfect opportunity to re-establish her brand with a fresh new identity and a modern, purpose-driven website.

Brand identity, website design, workbooks, and presentation templates.

Letter P on a dark blue background. The letter P is made up of five different colours and geometric shapes.

The marque was designed to reflect the business name, with the intention it could stand on its own. Created from five geometric shapes, it has a clean, modern structure, while the colour palette brings energy and balance. The result is a brand identity that’s simple, elegant, and full of character.

Angled image of letterheaad showing the letter P made up of different colours and geometric shapes with the words 'PERCEPTION INSIGHTS' 'CREATING IMPACT. INSPIRSING CONFIDENCE.'
Back and front of business cards on a pale background
Letter P made up of different colours and differnet geometric shapes on a dark blue background. Underneath is the text 'PERCEPTION INSIGHTS' 'CREATING IMPACT. INSPIRING CONFIDENCE.'
Covers of two workbooks, one positioned on top of the other using the geometric pattern from the logo.
Interior of workbook white pages and geometric pattern at the bottom below text.

The pattern taken from the marque is applied consistently across all brand materials, from workbooks and PowerPoint presentations to the website, serving as a unifying visual element to strengthen brand cohesion and recognition across every touchpoint.

Template of slide deck. showing different types of slides including, cover, graphs and text and chapter slides.
Nine dark blue icons in a 3x3 grid on a beige background.
six pill shaped boxes of different colours highlighting the breakdown of each colour.
Geometric pattern made up of different shapes and colours.

The SDDE Smith Group

A visual identity designed to express and reinforce the newly defined people brand of a growing property and real estate business.
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