Perception Insights
Rebecca Maxwell, owner of Perception Insights, relocated to Scotland from New York and saw it as the perfect opportunity to re-establish her brand with a fresh new identity and a modern, purpose-driven website.
Brand identity, website design, workbooks, and presentation templates.
The marque was designed to reflect the business name, with the intention it could stand on its own. Created from five geometric shapes, it has a clean, modern structure, while the colour palette brings energy and balance. The result is a brand identity that’s simple, elegant, and full of character.
The pattern taken from the marque is applied consistently across all brand materials, from workbooks and PowerPoint presentations to the website, serving as a unifying visual element to strengthen brand cohesion and recognition across every touchpoint.
The SDDE Smith Group
A visual identity designed to express and reinforce the newly defined people brand of a growing property and real estate business.
