A little over 30 years ago, fresh out of school and just off the train from the Highlands, I landed my first creative role as a studio junior in a Glasgow agency. Since then, through a mix of curiosity, hard work and a bit of luck, my career has evolved from design into creative strategy, brand development and communications, helping organisations uncover who they are, what they stand for and how they connect with the people they serve. Whether I'm working with a start-up, a public sector organisation or an established brand, shaping something meaningful never gets old.

 

My world in pictures ↓

Every organisation has a story to tell, but the most successful ones don't rely on design alone. They begin with a clear sense of purpose, meaningful communications and a brand that reflects who they are and where they're going.

As a creative strategist, I help purpose-led organisations bridge the gap between creativity and business goals through strategy, communications and brand design. From uncovering your purpose and developing messaging frameworks to creating brand identities, campaigns and digital experiences, I bring together clear thinking and thoughtful creativity to build brands that connect with customers, communities and the people who matter most.

With over 30 years in the creative industry, I've led in-house creative teams for global, forward-thinking businesses, collaborated with start-ups, scale-ups and public sector organisations, and worked with agencies throughout the UK. I've been fortunate enough to win a few awards along the way, but more importantly, I've built lasting relationships with clients who return time and again because "she gets it" (their words, not mine). To me, that's always been the greatest measure of success.

When I'm not in the studio or working with clients, you'll usually find me recharging in nature, listening to good music or hanging out with my favourite wee dog.

If you have an idea, get in touch. No sales pitch, I promise, just a genuine chat to see if I can help bring it to life.

Let’s Talk →

  • Susi’s creativity is outstanding, but what really sets her apart is her ability to get under the skin of a business. She helped me define my core values, value proposition, and customer segments, then mapped out exactly where to position my brand for growth. She also led a full identity refresh, including a new name, killer website, and clear brand guidelines with messaging to match. My business feels like it’s grown up, and I’m ready to run with it. If you’re rebranding or refocusing, book a discovery call with Susi. You won’t regret it.

    Janis Bovaird Martinez
    Founding Director

    BOMA Coaching

  • It has been an absolute pleasure to work with Susi over the past five months on the design of my new identity, along with the content and build of my new website. Susi is incredibly talented and has guided me through the process from start to finish, so the end product represents me, what I do and how I do it. Susi has been hugely supportive and I would recommend her without hesitation to anyone looking to freshen up their business.

    Fiona Flemington
    Founder

    The Insightful Coach

  • Working with Susi is an absolute dream; she really cares about the work she produces and was painstakingly patient and attentive when listening to our business needs. She is extremely creative and was able to bring our vision to life through fantastic consideration, imagery and carefully crafted words.

    Maria Rooney
    HR Director

    Glenmorangie

  • Bringing Susi on as our brand consultant was the best thing we did when we opened our restaurant. She really listened to what we wanted and brought it to life. She was always professional, and we found her dedication to meeting our needs while managing our expectations refreshing. We have developed a great working relationship with Susi, and I can’t recommend her enough.

    Deborah Arsllanovska
    Owner

    Leonardo’s Italian Kitchente Source

  • Our studio has been fortunate enough to be able to bring Susi into key creative and branding projects on several occasions. With this comes a sense of relief from our side, she is highly dependable with a constant deliverable. We rely on her big-project and XL brand experience and is often seen to be the collective calm.

    Dave Gorman
    Managing Director

    VerticalVertical

  • Susi has revolutionised my business, she got right under the skin of what I was looking to achieve and led me to understand the impact a strong brand identity, getting my name right and how understanding my value proposition could have. I've received an increase in enquiries within two weeks of re-launch and feel like my brand truly reflects what I am offering to the world. Anyone would benefit from her expertise to fuel their growth.

    Alastair Clarkson
    Founder

    Sprout HR

  • Susi is an exceptionally talented strategist, designer and storyteller. Her warmth and patience make her a joy to work with, and her creativity and imagination mean that you can be sure of incredible results every time. Susi did an fantastic job of creating the perfect dynamic and meaningful visual identity for our brand and I couldn’t have been more delighted with the process and the results. I will continue to work with Susi and champion her work to others long into the future.

    Sarah-Jane Dale
    Founding Director

    Progress Partners

  • My team and I have, and continue to love working with Susi on a multitude of projects across all our businesses. Susi just ‘gets it’ – it's that simple! She understands how to blend business necessity with creative prowess for awesome results!

    Dale Smith
    Chief Executive

    The SDDE Smith Group

  • I initially asked Susi to create some templates to freshen up our social media, but she quickly recognised that updating Atholl Accountancy’s identity could better align with my long-term goals She handled the conversation with care and insight, and I’m absolutely delighted with the results. The final concept is one of her original ideas, barely changed — a testament to how well she understood my brand. I love the vibrant colours and the impact she achieved with just a few smart tweaks.

    Paula McMonagle
    Owner

    Atholl Accountancy

  • I’m a big believer in the energy we create when we’re truly connected to our work. After losing that spark, I knew it was time to get it back — and that’s when I was introduced to the wonderful Susi Sinclair. Susi took the time to understand me, my business, and what really matters. The result? A branding and messaging framework that felt completely aligned and helped me find my voice again. She’s been a joy to work with, and I wouldn’t hesitate to recommend her to anyone struggling to articulate what they’re all about.

    Simon Worth 
    Founder

    Worth Talking 

  • I am delighted with my new brand identity and website Susi created for my business. She took the time to truly understand my business, communicated clearly throughout, and made the whole process enjoyable. I would absolutely recommend her to anyone looking for exceptional design and branding work.

    Simon Hoten
    Founder

    Simon Hoten 360