Sprout.
New brand identity for a people-first HR consultancy focused on delivering growth by developing positive workplace cultures.
Name, brand development, language and copy, visual identity, website, and brand guidelines.
Working closely with the founder to define the value proposition, which in turn led to the strategic decision to rename the business, highlighting its unique selling point and helping it stand out in a crowded market. From there, we developed a brand identity that brought this new positioning to life.
Susi has revolutionised my business, she got right under the skin of what I was looking to achieve and led me to understand the impact of a strong brand identity, getting my name right and how understanding my value proposition could have. I've received an increase in enquiries within two weeks of re-launch and feel like my brand truly reflects what I am offering to the world. Anyone would benefit from her expertise to fuel their growth.
Alastair Clarkson, Founder Sprout
To reinforce the brand’s commitment to fostering client growth through a genuinely people-first culture, we crafted a bold and transparent strapline that not only echoed the spirit of the new name but also embodied the values at the heart of the business. This messaging served as a clear signal of intent, putting people before process, and growth before ego, capturing the essence of the new name and identity.
Simon Hoten 360
Simon Hoten, a London-based yoga teacher, wanted to refresh his brand and website to reflect a new direction, shifting his focus toward private one-to-one clients as he redefined the future of his practice.
