BOMA
Janis Bovaird Martinez founded Bovaird Coaching in 2021, but was struggling to gain the traction needed to grow the business. Looking for a reset to kick-start things, I was approached to rebrand the business.
Name, brand identity, website, brand strategy, messaging framework, language, and branded collateral.
The core concept of BOMA is flexibility, whether it’s a private coaching session, an online group workshop, or on-demand video content. Everything BOMA is accessible anytime; on your phone, tablet, or desktop from quick five-minute refreshers to deep-dive coaching sessions. The flexible ‘M’ is a visual expression of this core idea.
Susi’s creativity is outstanding, but what really sets her apart is her ability to get under the skin of a business. She helped me define my core values, value proposition, and customer segments, then mapped out exactly where to position my brand for growth. She also led a full identity refresh, including a new name, killer website, and clear brand guidelines with messaging to match. If you’re rebranding or refocusing, book a discovery call with Susi. You won’t regret it.
Janis Bovaird Martinez, Founder BOMA
BOMA was established to deliver expert leadership and strategic coaching tailored towards emerging, established, and executive leaders. Designed for accessibility and flexibility, it provides on-demand support to professionals at every stage of their leadership journey.
Sprout.
New brand identity for a people-first HR consultancy focused on delivering growth by developing positive workplace cultures.
