Glenmorangie
Development of internationally renowned Glenmorangie’s people brand to highlight and represent the unique sentiment and voice of the good folk of Glenmorangie and Ardbeg.
Vision, values, employer value proposition, behaviours, language, internal pillars, visual identity, guidelines, and activation.
Working with Susi is an absolute dream; she really cares about the work she produces and is painstakingly patient and attentive when listening to our business needs. She is extremely creative and brought our vision to life through fantastic consideration, imagery and carefully crafted words.
Maria Rooney, HR Director
With Glenmorangie’s rich history, it was important to honour the brand’s extraordinary tradition while feeling representative of the people who make up the Glenmorangie team. The brand was refined to evoke craftsmanship and heritage, developing language, colours, and photography to showcase the brands Scottish roots.
Collaboration with the Glenmorangie HR team, along with insights gathered from focus groups across the wider team, was crucial to understanding the vision for the new employee branding. This collaborative approach ensured the final project not only aligned with business goals but also resonated with the company’s culture and values.
Leonardo’s Italian Kitchen
Development of brand identity for a new Italian Kitchen located in Glasgow’s southside.