Base-Spirits Collective

Visual identity to represent the flavour and style of this independent, anarchic drink distribution brand.

Brand identity, promotional design.

Beigle spray painted crown graphic overlaid on a dark textured background.

The Base Spirits Collective logo draws inspiration from underground hip-hop and the raw, DIY energy of creative collectives. The bold, no-frills wordmark nods to street art, stripped-back but full of intent. With tight, intentional typography, the marque holds its own without needing to shout. It’s not trying to be loud. It just knows exactly what it’s about.

Dark spirits bottle on a dark background. The text Base-Spirits Collective and crown logo on the label.
Woman standing in grey room, with long dark hair, wearing a baseball cap, navy trousers and a white tshirt with a crown graphic.
Man wearing a black wind breaker jacket with the words 'BASE-SPIRITS' and a crown graphic in brown. The man is leaning against a grey/brown wall.
Beige baseball cap with crown graphic on the front.
Man sitting on a bench holding a brown bag with the text 'BASE-SPIRITS' 'LEVELLING THE PLAYING FIELD FOR INDEPENDENT BRANDS.'

Glenmorangie

Development of internationally renowned Glenmorangie’s people brand to highlight and represent the unique sentiment and voice of the good folk of Glenmorangie and Ardbeg.

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