Base-Spirits Collective
Visual identity to represent the flavour and style of this independent, anarchic drink distribution brand.
Brand Identity, promotional design.
The Base Spirits Collective logo draws inspiration from underground hip-hop and the raw, DIY energy of creative collectives. The bold, no-frills wordmark nods to street art, stripped-back but full of intent. With tight, intentional typography, the marque holds its own without needing to shout. It’s not trying to be loud. It just knows exactly what it’s about.
Glenmorangie
Development of internationally renowned Glenmorangie’s people brand to highlight and represent the unique sentiment and voice of the good folk of Glenmorangie and Ardbeg.