Cookie’s Dog Bakery

Cookies Dog Bakery, a newly founded company specialising in all-natural, low-calorie, clean dog treats, needed a fun and distinctive brand identity and packaging design to successfully launch their products to market.

Brand development, language, identity, packaging, and promotion design.

Two food pouches, one pink, one yellow on pink background. The pink pouch is sitting on a pink block. Each pouch shows the food inside thorugh a clear window with additional treats sitting beside them.

Cookies Dog Bakery is rooted in homemade goodness and crafted with care, and the brand identity needed to capture exactly that. The logo strikes a balance between playful and pared-back, designed to feel authentic and homegrown without veering into cliché.

From the label layout to the tone of voice, every detail was considered to reflect the brand’s values: thoughtful, honest, and wholeheartedly dog-lover approved.

Pink background with white dog illustration and text 'COOKIE'S DOG BAKERY' above the dog illustration.
Four different coloured squares each with a different coloured food pouch.

The packaging needed to capture that small-batch, handmade feel while still looking clean, fresh, and shelf-ready. We leaned into the brand’s bright, playful colour palette to bring energy and warmth, while carefully balancing it with a refined, minimal layout. Typography and design elements were kept simple and intentional, letting the product (and its ingredients) take centre stage.

French Bulldog, in a blue background, wearing a pinnk hoodie with the text 'I'VE BEEN COOKIE AND KIZZMIT APPROVED.'
Grey background with an indented shape and the words 'COOKIE & KIZZMIT APPROVED'
Green background with white text and dog illlustration under it. Text reads: 'WE'RE ON A MISSION TO KEEP TAILS WAGGING ONE BISCUIT AT A TIME.'
Two natural coloured tote bags sitting on pink background with coloured text and graphics
Pink and blue dog bowls. The blue bowl is partially sitting over the pink bowl. Each bowl has white text over it and they sit on a light grey background.

Logotypes

Logotypes, wordmarks, monograms, symbols, emblems, brandmarks - whatever you want to call them, the next page has some of my favourite ones from over the years.

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