Cookie’s Dog Bakery
Cookies Dog Bakery, a newly founded company specialising in all-natural, low-calorie, clean dog treats, needed a fun and distinctive brand identity and packaging design to successfully launch their products to market.
Brand development, language, identity, packaging, and promotion design.
Cookies Dog Bakery is rooted in homemade goodness and crafted with care — and the brand identity needed to capture exactly that. The logo strikes a balance between playful and pared-back, designed to feel authentic and homegrown without veering into cliché.
From the label layout to the tone of voice, every detail was considered to reflect the brand’s values: thoughtful, honest, and wholeheartedly dog-lover approved.
The packaging needed to capture that small-batch, handmade feel while still looking clean, fresh, and shelf-ready. We leaned into the brand’s bright, playful colour palette to bring energy and warmth, while carefully balancing it with a refined, minimal layout. Typography and design elements were kept simple and intentional, letting the product (and its ingredients) take centre stage.
Logotypes
Logotypes, wordmarks, monograms, symbols, emblems, brandmarks - whatever you want to call them, the next page is full of them.
